Marketing Matters: A Series
These are just a few sample articles from an ongoing series on the challenges of the Marketing and Sales functions within every business. The series is aimed at wholesale distributors but contains solid guidance and practical advice with proven value for any organization. The entire series of articles have been turned into the book “Marketing Matters.”

1. Dig Deep to Expand Your Market
2. The Artful Advertiser
3. Training...an Important Part of your Promotions Program
4. Analyzing the Competition...Part One
5. What is the thing called Sales...and how has it changed?
6. Look for the Motive...why do they buy?
7. The Physical Difference...it’s the most obvious of all!
8. Differentiating Product Benefits...the things they don’t see?
9. When the Economy Slows...problem or opportunity?
10. The Quest for Customer Satisfaction...what we look for
11. Working with the Buying Center; Part 1
12. Selling Value...Part 1
13. Doing the Blitz...helping media build your market presence!
14. Forget the SICS Codes...NAICS is here
15. The Killer Sales Brochure
16. The Shifting Organization
17. Build Trust...and you’ll build revenue!
18. Marketing or Sales...why not have it all?
19. When Price Becomes the Key Issue
20. Call Center or Profit Center...an easy choice!
21. Know Your Prospect...and know more sales!
22. A Different Perspective...and how do we bring it home?
23. Bottom Line-Communications...improvement at the personal level!

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The Freeland Group, Bellevue, Washington, (425) 451-4000